D&AD New Blood Awards Submission

ASK:

Create a culturally relevant, attention-grabbing campaign that highlights that Twix gives people a good thing twice; bringing “Two Is More Than One” to life for a new generation.

INSIGHT:

People scroll during their breaks to revisit familiar content they enjoy, often watching, liking, and sharing their favorite moments again and again. By using each person’s algorithm to resurface the best of their feed, Twix can reinforce a simple idea: the best things are better twice.